The Phat Doughnut Co., had caused Mr Boyfriend and I to lust and drool over their doughnut porn pics on Facebook for weeks, but until April this year we hadn’t bought any for lack of a good reason to put ourselves in sugar induced comas. I’m seriously almost fearful that I now live within reach of a doughnut delivery service. Yup, Phat’s handily(/dangerously), deliver doughnuts right to your door. In fact, their delivery service is the foundation of their business, because they don’t have a retail outlet (yet!).
However, April rolled around and Mr Boyfriend decided to surprise me with a box on my birthday – because if you can’t make terrible nutritional decisions on your birthday, when CAN you?! So here goes the review:
The Phat Doughnut Co. – Nottingham
Delivery Service – 1/5
The Phat Doughnut Co. are very new to the market – literally in their opening quarter, yet their business has sky rocketed. Phat’s is a two man operation, and as such those two men are very, very busy little bees. Our delivery wasn’t without a couple of hiccups. First they arranged a delivery for a day that they had already scheduled to be at a food festival – something my boyfriend realised after seeing them advertise their presence at the food festival on Facebook. He’s a chilled out guy, and rearranged the delivery for 7pm Saturday. We’re still none the wiser as to why the delivery turned up at 2pm Saturday, but luckily we were in to accept it. The cold hearted, Hillary Duvey in me wants to chastise their poor business practise and sneer about how simple it is to get hold of an hour by hour diary. The empathic former counsellor in me however, realises that they’re a brand new company who have had far more success than they anticipated in a very short amount of time, and are learning how to be the best that they can be. We all make mistakes, right?!
Hit and miss. Certain flavours such as lemon meringue and peanut butter and jelly stood out from anything Krispy Kreme have to offer, and made me contemplate a long, healthy life VS a life of eating doughnuts all day every day. This enormous high was unfortunately let down by the s’mores doughnut, which was literally just a plain doughnut topped with chocolate glaze and a single marshmallow on top. I mean for God’s sake, the marshmallow hadn’t even been toasted! Do they know nothing of the sacred practise of s’mores making?! Whether or not it’s because we’re on UK shores and s’mores still aren’t really a ‘thing’ over here, I’m not sure, but I just remember being really disappointed by this one. Similarly, the white chocolate and cookie crumble had a thin layer of white chocolate flavoured icing and a small pinch of finely crushed cookie crumbs on top. I mean, technically, yes, it’s a white chocolate and cookie crumb doughnut, but when something has such a mouth watering title, you kind of hope for more. A white chocolate ganache centre swirled with cookie butter maybe?
Like a fat kid’s dream. Huge doughnuts with shiny glaze. No frills or fanciness, just good old doughnuts. I loved it. In a world of precious cupcakes so daintily decorated you don’t know if to eat them or put them on the mantel piece, it’s nice to have a treat you can just shove in your gob and greedily enjoy.
Basically perfect. I really can’t say much more. Perfect density, well cooked, not too greasy – truly scrumptious!
Total Average Score: 2.8/5
Would I order from Phat’s again? Absolutely. Will it be in the next few months? Definitely not. I genuinely believe that the problems highlighted in my review are the results of a lack of experience and an unexpectedly successful launch. I’d imagine that over the next year the bakers behind the doughnuts will tighten their admin, take on board the feedback given to them on Facebook and grow more creatively in flavouring their doughnuts. I hope they do, because if they can do that, I really do think they have a heck of a lot of potential. Watch this space, doughnut lovers!